My past life in private equity taught me a few things about accelerating performance. Once I rerouted into commercial real estate, I became even more obsessive about establishing a mindset that is not only results-oriented but resilient.
As your commercial real estate agent and advisor –– I don’t get greedy about my wisdom. After all, I’m in your corner rooting for you as a person, not just a paycheck.
Whether they’re from my business coach –– the tai chi master and Academy Award-Winning Star Wars sound mixer, Paul Ross–– from an esoteric book, or just someone in the street, when I hear good insights, I write them down and integrate them into the way I do business and live my life at large. Here are four of my favorites:
Go With What You Know
This applies to any facet of life, but I’ll break it down in CRE vernacular: if you’re an apartment person and have no clue about office, self-storage, or mobile home parks, and don’t feel like learning, then just buy apartments. Don’t follow the collective consciousness toward whatever their investment de jour is if you’re not entirely into it. The feeling of comfort in an asset you’re familiar with is priceless.
Pay Professionals to Do Their Jobs
A good vendor is worth its weight in gold. Pay CPAs to give you tax advice, pay attorneys to give you law advice, pay real estate advisors to advise on real estate and manage transactions. Don’t assume you can do everything on your own. And even if you can, why would you want to? I’m here to empower you with advice and insights, especially when the conversations are difficult.
Trust The Process
I know this mantra may be getting a little tired, but it’s no less true. You must pursue what is meaningful, not what is expedient. Life is chaos, and investing is no different. Unfortunately, there’s no easy way around this. So quit looking for shortcuts and start reading Rimbaud. Remain calm and employ some big-picture thinking. I know CRE can be daunting and ignite your fight or flight. While you may not be actively trading on a regular basis, trust that this is what I do for a living –– and I’m damn good at it.
Value Judgements Are a Precondition for Action
This one I swiped from the secular prophet Dr. Jordan B Peterson and his book 12 Rule for Life: An Antidote to Chaos. In short: If I deem something valuable, I’m earnestly actionable on it. Whether it’s setting meetings, expanding my worldview, committing to a daily bike ride, or making that high-risk investment, I go for it.
Even if it’s not exactly adjacent to your short-term goals, when you see value in something: do it. No stalling. No b*llshit.
Speaking of which, if you see value in working with Sparacino Realty, shoot us an email. Good conversation, strong coffee, and customized advice are available upon request.
